On the Allied side of the fight was the seven-part film Why We Fight, which was aimed at emphasising to US servicemen the reasons for US involvement in the war against Germany and Japan, and to unite the nation behind a common cause [7]. These films were effective in that they used emotion to convey a message and obtain understanding, rather than dry statistical and bureaucratic language to convince the respective populations of the need to go to war.
Arguably, it is easier to have a strategic narrative in a total war where there is a clear existential threat to a nation. Limited wars conducted on distant shores are a relatively more difficult to “sell.” For this reason, a strategic narrative is vital in a limited war because there is an ongoing need to keep the people appraised of how the war is unfolding and to maintain their support for the often protracted conflicts that we have so far experienced in the first decade of the 21st century.
A strategic narrative also plays a vital role in providing a protective function (or ‘counter-narrative’) against the story conveyed by the adversary. The large numbers of citizens from many nations, including Australia and the US, going to Syria and Iraq to fight alongside ISIS provides an ongoing reminder of the need to have a ‘counter-narrative’. The difficulties in countering ISIS in this regard is covered off by Simon Cottee’s article in The Atlantic posted here.
A few considerations for how to build an effective strategic narrative, particularly in a counter-insurgency setting, have been discussed by Col. Stephen Liszewski USMC here. Jason Logue, in a previous post on The Bridgealso provided a detailed discussion on how to constructively engage in the fight for the dominant and more persuasive story through the use of appropriate language and having a nested approach to strategic communications.
Preparing Future Leaders
The preparation of future leaders for future warfare that will inevitably involve the fight for the dominant narrative is difficult and will require breaking existing cultural norms. This can be achieved through including the strategic narrative in professional military education; and reacquainting ourselves with strategy formulation.
Professional military education and strategic narratives. When someone mentions the strategic environment, the instant reaction is to start thinking about things like regional military spending, socio-economic and environmental pressures that can widen fissures in the security setting, and pre-existing tensions between countries based on history, etc. However, there is little discussion about the “information environment,” as a subset of the “strategic environment,” wherein competing narratives reside.
This is particularly important when it comes to ‘whole of government’ efforts that direct many elements of national power to a common cause. The fight against ISIL is an example where various elements of national power are engaged, and where a unifying strategic narrative that offers an alternative is imperative. Preparing future leaders to engage in this fight for the dominant narrative is challenging as it requires a change in culture and a broadening of the collective perspective. Perhaps a relatively useful starting point is in professional military education — through war colleges and staff colleges as part of studying strategy; and using a historical study of strategic narratives in past conflicts using Sir Michael Howard’s approach of studying depth, breadth and context.
Reacquainting Ourselves with Strategy
Before an effective and unified strategic narrative can be constructed and deployed as a credible and viable alternative to that offered by the adversary, there is a need to have a strategy that forms the foundation of the narrative. In the fight against ISIL, this seems to be missing. Much of the political oratory regarding actions to be taken against ISIL revolves around mission verbs: “degrade” and “deny” [8]. Arguably, this is not a strategy as it fails to link how military force is to be used to achieve political objectives and is merely declaratory of actions that should be expected in war (i.e., to degrade or deny the enemy). Sir Hew Strachan, in The Direction of War, examined a number of recent conflicts and strongly criticizes national leaders in the United States and Britain for entering into conflicts in Iraq and Afghanistan without a clear strategy.
…it is clear that strategic acquaintance must begin with senior military leadership, who are expected to provide advice on the use of military force to civilian leaders…
Sir Hew discusses the impact of the Cold War in diminishing the capacity for strategic thought and strategic formulation caused by the conflation of strategy with policy due to the specific existential threat that nuclear war posed [9]. Ensuring that future leaders reacquaint themselves with strategy and its formulation is a significant challenge due largely to the need for a cultural shift. It is not for me to detail how this is to be done, but it is clear that strategic acquaintance must begin with senior military leadership, who are expected to provide advice on the use of military force to civilian leaders in nations where civil control of the military is a fundamental tenet of liberal democracy. It will require a serious, objective consideration of recent conflicts and an examination of where we were found wanting in terms of strategy. This may require the help of experts in strategy (such as Sir Hew) to guide military leaders on this path to strategic re-acquaintance.
The current fight for the strategic narrative is not in our favour; as shown by the multitude of willing volunteers answering ISIL’s call. While a topic such as the future of war evokes mental images of technologically advanced platforms, cyber capabilities, and omniscient battlespace awareness, we cannot forget about the enduring human aspect of war. While war remains a human endeavor, and stories/narratives are a way for humans to use emotion to understand complex phenomenon, the battle for the strategic narrative remains vital. If we fail to engage in this fight, the future of war will look very much like the recent past where we win the tactical engagements but lose the war.
