Aral’s seminal book provides two fundamental arguments: first, social media promised and still promises economic, political, and social uplift for people; it can also cause perils, such as external election influence, financial manipulation, privacy issues, spreading of fake news, and so forth. The author also argues that left unchecked, social media can bring disharmony and destruction to a country's economic, political, and social structures. Therefore, he opines that to fully utilise the potential of social media platforms and avoid their drawbacks, there needs to be a rigorous scientific understanding of social media and knowledge of its nuances to eradicate the unscientific hysteria around social media.
Why We Tweet: General Officer Use of Social Media to Engage, Influence, and Lead
For military institutions, social media is a mature tool that must move beyond the discretionary and into the realm of business as usual. In the absence of face-to-face interaction, social media is one of the most powerful ways for leaders to pass information, broadly convey intent, and for all of us to communicate, interact and foster professional sharing and discourse and build their capacity to influence.
A Different Kind of Truth: #Reviewing LikeWar
Despite its shortcomings, this captivating book has far-reaching implications for our future and an urgent message for national security leaders and elected officials. America in 2019 is a place where the value of agreed-upon truth holds fading relevance. Claims on Twitter that have long been conclusively defeated by objective research are often met with the respect generally accustomed to scientific principles. Spending a few hours poking around social media, one may find the Orwellian idea that two plus two can be made to equal five if enough people believe it. This embrace of deceit serves as a present danger for not only the United States but for the world.
The Unrealized Value of Open Source Intelligence for Irregular Warfare
As adversaries become more technologically savvy, the United States and its allies must become more adept at leveraging these trends. Open source intelligence, especially when coupled with rapidly improving big data analysis tools, which can comb through data sets that were previously too complex to derive meaningful results, has the potential to offset this growing problem, providing intelligence on enemy forces, partners, and key populations.
Why ISIS Remains a Threat
To be successful in the long term against the threat of the Islamic State, the United States should focus its power on undermining the organization’s core appeal. The United States must recognize the sectarian nature of the Syrian conflict, which enhances the attraction to the Islamic State as the best Sunni Army in Syria. All U.S. policy decisions must be informed by the need to guarantee the rights and future of Syrian Sunnis, while anticipating increased threats from the growth of jihadi organizations within Syria.
Islamic State 2016 and America’s Underperformance on the Twitter Battlefield
The United States has spent far more time agonizing over counter-messaging strategy than engaging meaningfully to exploit the Islamic State’s weaknesses on social media. Whether counter-messaging is capable of delivering results or not, the analysis reveals the United States missed opportunities to exploit Islamic State losses.
Why Should Military Leaders Use Social Media?
How can military leaders institutionalise their use of social media for the variety of ‘raise, train, sustain’ functions that are executed on a daily basis? This is not to say that military organisations don’t have a social media presence; they do. In the Australian context, the Army Facebook page has a following nearly ten times the size of the regular Army. The Twitter feed, while having a smaller presence, at least has established a foothold for the Army in the Twittersphere. But presence is not the same as an institution fully exploiting the potential of social media.
#Profession in One Tweet
Try the “One Tweet” challenge on your own. Capture what you perceive as the essential elements of your own profession or organization, and challenge your peers and subordinates to do the same. Keep in mind that challenges like this often reveal more in what they exclude than what they include. Compare the results and use the similarities and differences to drive a conversation that leads to actions like a “stop doing” list. You might be surprised by the results.