When the term “great power competition” (GPC) appeared in the 2017 National Security Strategy, it served as a wakeup call to many in the U.S. defense establishment. It signaled a sudden rhetorical shift which produced two positive developments. First, it prompted the military to embrace innovation with a newfound sense of urgency. Second, it helped to alert the American public to the strategic challenges presented by China’s newly aggressive foreign policy. But although its handy acronym is still alive and well in some sectors of government, “GPC” has fallen into disfavor, and for good reason.