President Putin made three foundational assumptions in launching his war against Ukraine that should have been correct but were not. First, Putin assumed the invasion of Ukraine would be a quick and easy fight. Second, he assumed the world would denounce the invasion but tacitly allow it. Third, Putin assumed the war would deter NATO expansion.
The book is probably a cautionary tale as much as an object lesson for those engaged in a similar task, but in any case, Wadle offers a valuable, deeply researched, and multifaceted rendering of the navy’s relationship with the public during this period and a vivid descriptions of the problems it faced as it attempted to control its public image.
As dramatic changes in society are redefining the role of communication in organizational leadership across civil industry in the democratized world, a similar topic of professionalism is inspiring new conversations among U.S. military leaders. Public affairs officers and military researchers have identified challenges that complicate the best use of communication talent in the military. Insufficient training, how and where many public affairs officers are placed within unit organizational staffs, and unit cultures have historically marginalized the career field, inhibiting the inculcation of a professional ethos across the public affairs community.
This article describes how a multi-disciplinary team from the Australian Army integrated a communications plan into the design and execution of Exercise Hamel in 2016. We examine issues such as planning for public affairs and social media to be supporting elements of the exercise; workforce design; execution of a social media campaign, including tracking and adaptation; and finally, the results. Notably, this article also makes a contribution to emerging research regarding the role of new and social media as part of an integrated military public affairs strategy.
