Operations in the information environment will be a critical part of future joint force operations and should be baked in to those operations as a fully valued tool in commanders’ combined arms toolboxes. Reaching that goal will require greater acceptance and understanding of information across the joint force, new structures for information forces, and the evolution of how operations in the information environment are handled within the staff.
Strategic Alignment: Employing Public Affairs to Deliver a Coherent Narrative for Subordinate Commands
As dramatic changes in society are redefining the role of communication in organizational leadership across civil industry in the democratized world, a similar topic of professionalism is inspiring new conversations among U.S. military leaders. Public affairs officers and military researchers have identified challenges that complicate the best use of communication talent in the military. Insufficient training, how and where many public affairs officers are placed within unit organizational staffs, and unit cultures have historically marginalized the career field, inhibiting the inculcation of a professional ethos across the public affairs community.