Intellectual Property

Lombardi’s War: Formation Play-Calling and the Intellectual Property Ecology

Lombardi’s War: Formation Play-Calling and the Intellectual Property Ecology

The information age, a phrase famously coined by Berkeley Professor Manuel Castells in the 1990s, described a tectonic shift in our culture and economy which we generally take for granted at present. From our current vantage point, replete with ubiquitous pocket-sized personal computing and communications devices, it is hard to imagine a world we cannot convert our data or social networks into physical resources and access. We keep our data in the cloud and call upon it when we need it, regardless of where we are. We log into AirBnB, and somehow money we have never seen transfers to someone else who will never see the money, and that becomes a room for an evening. The idea of a brick-and-mortar video store, such as the 1990s-staple Blockbuster Video, is hopelessly anachronistic in the era of Netflix.