To complete their missions, combatant commanders will, out of necessity, leverage data as a weapon system as it constitutes the basis of information development within the commander's decision space. With new sensors, the amount of collected data continues to climb, making more data available for transformation into actionable information supporting decision-making. Given the enormous volume of data that presently exists and the supply of trained analysts within a command, the commander and staff are assumed to have the capability to effectively employ data analytics to support the planning and execution of operations within the area of responsibility decisively. The perception is partially true.
Data Rich and Information Poor (DRIP): The Adversary of Lethality
The phrase data rich and information poor (DRIP) was first used in the 1983 best-selling business book, In Search of Excellence, to describe organizations rich in data, but lacking the processes to produce meaningful information and create a competitive advantage. DRIP was defeated in the private sector with wise implementation of information technology. However, government institutions have lacked the incentives to attack the disease and have instead treated the symptoms of the dilemma armed with a gross misunderstanding of the cognitive domain. In the U.S. Department of Defense, a deluge of data overwhelms analysts and provides little information that is timely and relevant to decision makers.