Carl Builder

In Search of Strategy. In Search of Ourselves.

In Search of Strategy. In Search of Ourselves.

Good strategy explains why we do what we do. It ties together a nation’s political objectives with the resources at hand; it gives purpose to the tactical actor. Bad strategy muddles these things into a slurry that lacks sufficient consistency to be of use to anyone. The pieces can’t be seen for the whole. Adding more ingredients and blending more doesn’t make it better, neither does renaming it.