America is on the precipice of a credibility crisis in public diplomacy. The world has little faith in our most important messenger, and the proliferation of social media use at all levels of government makes deliberate message management more difficult to execute than ever. Sienkiewicz’s ideas about the soft power value of reproducing American forms while ceding actual content creation to local producers serve as both a basis for policy innovation and a warning. Ultimately, Sienkiewicz’s ability to pack both granular history and broad theory into a concise package makes his book a rare treat among academic titles. The Other Air Force isn’t written with strategists in mind, but anyone with an interest in the future of soft power would do well to read it all the same.