All branches of the armed forces have recognized the need for language and culture awareness training as important for military operations, and each service now has a language and cultural awareness training center designed to teach these critical skills. While these language and cultural initiatives are a step in the right direction, they are simply not aggressive enough to counter the rise of influence operations, or actions designed to produce a desired outcome on a target audience, which are becoming more prevalent as information and technology continue to reach more of the world’s people.