Effects-Based Operations was the last overarching airpower strategy embraced by the USAF, but its influence has waned over the last decade, and no airpower theory has taken its place. This has had very real consequences; Airmen have come to believe airpower exists simply to support ground operations, as opposed to a mechanism to deter, shape, and win conflicts. The USAF is desperately in need of an overarching airpower strategy to explain to itself, and the joint and coalition community, what airpower is capable of, and how it will be employed in current and future conflicts across the realm of military operations.