Staff tools are only as good as the person behind the implement. The most exactingly detailed information paper format is useless unless someone wields it with sufficient intellectual curiosity to ask the hard questions and the dedication to find answers to them. The best-planned briefing will fall flat if the presenter is insufficiently empathic to understand the needs and desire of their audience. Marshall McLuhan famously said, "We shape our tools, and then our tools shape us." Staff officers have an obligation to craft their tools while remaining firmly in command of their employment.