Brand matters. Whether you’re talking about Apple computers, Breitling watches, or Coca-Cola products, how a brand is perceived is important. It creates value. And the higher the perceived value, the more revenue the brand generates. So why should it be any different for you? Shouldn’t your personal leader brand be synonymous with quality performance? Don’t you want your name to be first on a senior leader’s mind for career opportunities and assignments? Don’t you want to be perceived as someone who adds value to any leadership team? Yet most of us overlook our leader brand. We take it for granted. If – and that’s a strong if – we even consider our brand. Because, to be completely honest, most of us don’t.