In response to Putin, NATO-building begins at home. We need NATO’s Public Diplomacy Division, fully focused on the Alliance’s core business, reaching out to the member states’ ordinary taxpayers. The changing European security environment requires an emphasis on the big messages: Defense, deterrence and security. Thus, zeitgeist-motivated campaigns should be stopped. In these times, NATO must tell the people what armies, air forces really are for and how our soldiers serve their countries and our Alliance.