A new science of human behavior has emerged over the past two decades. This new science has linked together the research of neuroscientists, cognitive and evolutionary anthropologists, decision theorists, social and cross cultural psychologists, cognitive scientists, ethnologists, linguists, endocrinologists, and behavioral economists into a cohesive body of research on why humans do what they do. Research in this field rests on two propositions about the human mind. The first, that the mind is embodied; the second, that it is evolved.
Prospect Theory and the Problem of Strategy: Lessons from Sicily and Dien Bien Phu
The inability or unwillingness to recognize defeat and its implications resulted in both greater material losses and amplified the strategic consequences for inevitable failures. Strategy is a human endeavor, and prospect theory offers unique insights into another dimension of the human face of war, providing a framework for examination of paradoxical decision making and human error in strategy and tactics.