To be sure, foreign criticism does whip up Chinese patriotism and nationalism as it can elsewhere, but for Beijing, these criticisms cut to the core of the Chinese Communist Party’s innate vulnerabilities.
On Society and the Military Reflections in Recruitment Videos
All kinds of commercials target human weaknesses, and military ads are no exception. Military commercials, however, are a small part of the bigger marketing and public relations strategy that military recruiting tools implement to attract enlistees and create a positive image of service in society. The examples discussed in this article indicate different approaches of how commercials portray the armed forces.